Brand
Press Kit
Official brand assets for MotifLoom. Use these guidelines when featuring our product in articles, reviews, or partnerships.
Logo
Our logo is a constellation mark — a central node connected to five satellite nodes, representing knowledge connections.
Usage rules: Do not stretch, rotate, recolor with gradients, or add effects to the logo. Maintain clear space equal to the height of one satellite node around the mark.
Colors
Our palette is built on indigo as the primary brand color, with semantic colors for each node type.
Brand Colors
Navy (Primary)
#1a1a2e
Indigo
#6366f1
Indigo Light
#a5b4fc
Background
#fafafa
Node Type Colors
Book
#3b82f6
Film
#ef4444
Podcast
#ec4899
Article
#10b981
Game
#06b6d4
Link
#7c3aed
Note
#f59e0b
Typography
We use Inter Variable as our sole typeface across all platforms.
Font Family
Inter Variable
Weights: 400 (Regular), 500 (Medium), 600 (Semibold), 700 (Bold)
The quick brown fox
jumps over the lazy dog
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
The five boxing wizards jump quickly. Pack my box with five dozen liquor jugs.
Type Scale
Naming
Tagline
Map the connections between everything.
One-liner
MotifLoom is a visual knowledge mapping platform where you connect books, films, podcasts, articles, and notes into explorable networks of ideas.
Downloads
Logo files for press and media use. Click to download.
